Last reviewed: 26 October 2026. General advice for independent estate and letting agents on getting more from the property portals you list on. It is not legal advice.
How a listing is set up affects how many people see it and how many enquire. Most of what helps is within your control: the lead photo, the asking price against search filters, complete details, fast replies, and knowing which portal earns its cost.
Set each listing up to be found
Lead photo
The lead photo is what people see in search results before they decide whether to click. Use your strongest image of the property itself - usually the best exterior shot for a house, or the best room for a flat. Floor plans and EPC graphs belong further down the gallery.
Asking price and search filters
A property priced at £305,000 will not appear in a search capped at £300,000. If a vendor's price sits just above a round number, it is worth discussing with them which searches the listing will and will not appear in.
Description
Write each description for the property in front of you rather than reusing a template. Say what is different about it, set it out in a logical order, and include the material information a buyer or tenant needs to decide. Our guide to material information in property listings covers what that means.
Fill in every field
Structured fields such as council tax band, EPC rating, tenure, parking and garden can be used as search filters - on Domovita, for example. A field left blank can keep a listing out of a filtered search.
Reply to enquiries quickly
Make sure enquiry emails reach your phone and aim to reply within business hours on the day they arrive.
Track what each portal does for you
Where a portal gives you figures such as views or enquiries, use them to:
- spot listings that need new photos, a better description or a price conversation with the vendor
- tell a slow week across every listing apart from a problem with one property
- compare portals on what matters to your business - enquiries, viewings and instructions - against what each one costs you
Keep a simple record of cost per enquiry and cost per instruction for each portal and review it every quarter.
Adding Domovita alongside your other portals
Domovita works alongside the portals you already use. Listing on Domovita is free for agents: no subscription, no per-branch or listing fee, and no minimum term or tie-in. The one optional paid extra is a featured listing, which you never need in order to list.
- Bring your listings across from your CRM. We have live feeds today from Alto, Jupix, Loop, Street, Rex and Apex27, and many systems that export BLM, XML or CSV files can connect too. See how to connect your CRM, or check whether we can import from your website.
- Approved agencies don't wait in a moderation queue. We check every agency application before approving it, including a Companies House check where you give us a company number. Once you are approved, listings you add yourself go live as soon as the required details are complete, without waiting in a moderation queue.
- Enquiries come to you. Buyer and tenant enquiries arrive in your Domovita account and we email you when one comes in. The exception is a message our spam filter holds back, for example one containing a pasted email address.