Last updated: 8 November 2026 - corrected sections 2.2a, 2.2b, 2.11, 2.12, 2.12a, 8 and 16.4. Previous update 3 November 2026 - added section 2.12a (paid property reports), with matching lines in sections 3, 6 and 8. Previous update 27 October 2026 - added sections 2.11 to 2.18 (valuation requests, free property reports, property and area alerts, other tools that collect your details, signing in with Google, Apple, Microsoft or Facebook, "Ask Domovita", estate agent panel and permission records, and the sold house prices we publish); section 6 now describes the estate and letting agents who receive valuation requests and enquiries, and other recipients; section 8 now gives the periods we keep logs and other records, including a new 2-year limit for most form records; section 7 now explains transfers outside the UK; section 9 now says what an erasure request does not remove; sections 2.1 (accounts created when you save a property, the buyer profile, and checks on estate agents), 2.3 (what we store with messages, and messages held back), 2.3a (the lead rating shown to agents) and 2.8 (contact, complaint and feedback forms) extended; sections 2.2a, 2.5, 2.7a, 2.10, 3, 4, 5, 6, 7, 9, 11, 14, 16 and 17 corrected. Previous update 26 October 2026 - added section 2.10 (agent survey), with matching lines in sections 3, 4 and 8. Previous update 22 October 2026 - the affiliate networks we use (Awin and CJ) named in sections 6 and 17.3. Previous update 16 October 2026 - added section 2.9 (conveyancing quotes) and named United Legal Services Limited in section 6, with matching lines in sections 3, 4, 8 and 17.3. Previous update 30 September 2026 - section 17.2 no longer says affiliate links cost you nothing, because we do not set our partners' prices; section 17 no longer lists mortgages among our partner links. Previous update 24 September 2026 - section 1 (no Data Protection Officer), section 7 (email hosting: Google Workspace and Mailjet) and section 9 (automated decisions) added; section 2.2a now points to your right to complain (section 14). Previous update 23 September 2026 - section 14 now sets out your right to complain to us under section 164A of the Data Protection Act 2018; section 9 updated for the current response time rules. Previous update 15 September 2026 - added section 2.2b (media, publisher and other business contacts); corrected section 6 (Brevo retired, Mailjet is our only email processor). Previous update 5 August 2026 (section 2.2a).
What changed in this update
- (8 November 2026) We have corrected what we say Mailjet holds when you sign up for market updates with a free property report: it is the property address as you entered it, not only the street. We have also corrected what we say about how long we keep backups and error records, what happens to a valuation request when no agent covers your area, and how we review our internal lists of agent and media contacts. Section 16.4 now says EPC details are also kept with a paid property report.
- (3 November 2026) We now explain what we keep when you buy a full property report, and that a checkout you start but do not pay for is deleted after about 30 days.
- We now explain what happens when you ask for a valuation, a free property report or email alerts, and what estate agents receive when you contact them.
- Most records from our forms (valuation requests, reports, alert sign-ups, enquiries, contact and complaint messages) are now deleted or have your details removed about 2 years after they were last used. Section 8 has the details.
- A valuation request goes to no more than 3 agents in total.
- We explain the automatic "lead rating" agents see with an enquiry, and how to object to it.
- We explain the sold house prices we publish and how to object to one shown for your address.
- We say plainly what an erasure request does not remove, and why.
Domovita Ltd ("Domovita", "we", "us", "our") operates the website domovita.co.uk (the "Site"). This privacy policy explains how we collect, use, store, and protect your personal data when you use our property listing platform.
Domovita Ltd is registered at Companies House in England and Wales (company number 17033259). We are registered with the Information Commission (ICO) as a data controller (registration reference: ZC095542).
1. Who We Are
Domovita is a UK property listing portal that allows estate agents and private sellers to advertise residential properties for sale and to rent. We also provide tools such as stamp duty calculators, sold house price data, and property search alerts.
Data Controller: Domovita Ltd
Registered Office: 66 Paul Street, London, EC2A 4NA
Company Number: 17033259
ICO Registration: ZC095542
Contact Email:
Website: https://domovita.co.uk
We have not appointed a Data Protection Officer. For any question about your personal data, contact us at
2. What Personal Data We Collect
We collect different types of personal data depending on how you interact with our Site:
2.1 Account Registration
When you create an account, we collect your name, email address, and password (stored in hashed form). If you save a property without being logged in, we create an account for you from your email address, using a name based on it, and email you a link to activate it; we also record the property and your IP address. If your email address already has an account, we instead email you a link to confirm, and nothing is saved until you click it. If you fill in the optional buyer profile in your account, we hold what you tell us: whether you want to buy or rent, whether you are a first-time buyer, renting, an owner-occupier or an investor, your timeline, your budget, the minimum bedrooms and type of home you want, the areas you prefer and how you prefer to be contacted. If you register as an estate agent, we additionally collect your company name, Companies House registration number, company website, business email address, business phone number, branch address, and professional redress scheme membership details.
Before we approve an estate agent's account, or show listings taken from an agent's own website, we check the business in public sources - such as Companies House, redress scheme registers and the terms of its website - and search public news reports about the people named as running it. We normally keep a note of the result with the account. We do this on the basis of our legitimate interests in making sure the agents on our Site are genuine and that we have the right to show their listings.
2.2 Property Listings
When you submit a property listing, we collect the property address, description, price, property features, and photographs you upload. For private sellers, your direct contact details are not displayed publicly - enquiries are handled through our on-site messaging system.
2.2a Estate and Letting Agent Business Register
To build our network of estate and letting agents, we maintain an internal register of agent businesses operating in the UK. This register includes businesses that have not registered with Domovita and with whom we may not yet have had any contact.
Where this information comes from. We compile it from these sources:
- the Google Places directory of local businesses;
- the Companies House public register;
- HM Revenue & Customs' public register of businesses it supervises under the money laundering regulations, which lists each business's name, trading name and the sectors it is supervised for;
- the public membership registers of property redress schemes (such as The Property Ombudsman and the Property Redress Scheme) and professional bodies;
- information published on the agent's own public website;
- public professional profiles, such as LinkedIn, for the name and role of the person who appears to be the right contact;
- emails the business has exchanged with us, where it has been in touch with us before.
All of these are publicly accessible, except the last, which is information the business itself sent us.
What we hold. Mostly business information: trading name, branch address, business email address and telephone number, website, company registration number and company status, redress-scheme membership, and publicly published review scores. In some cases this includes personal data - specifically the name of a company director taken from the Companies House public register, or the name and business email address of the person who appears to be the right contact at that business, taken from the business's own website or from a public professional profile. Where a business is a sole trader, business contact details may themselves be personal data.
We also record whether and when we have contacted a business, and whether it opened or replied to our emails, so that we do not contact people repeatedly or unnecessarily.
Our lawful basis for this processing is legitimate interests (Article 6(1)(f) UK GDPR) - specifically our interest in identifying and approaching estate and letting agents who may wish to list properties on our platform, which is free for agents. We have considered the impact on the individuals concerned. The information is business information about a business role, it is taken from sources those businesses have published or are required by law to publish, or from the business's own correspondence with us, it is never made public on our site, it is never sold or shared for others' marketing, and it is used only to make a business-to-business approach that any recipient can decline.
We do not publish any of it. This register is internal. Director names, contact details and review scores held in it are not displayed anywhere on domovita.co.uk.
Where it is kept and who sees it. The register is kept in a database on our own computer. An older copy, which is no longer updated, is also held in the website's database on our server. Our emails to businesses on it are sent from our Google Workspace email or through Mailjet (see sections 6 and 7), and approaches on LinkedIn go through LinkedIn. We use an AI assistant service (Anthropic's Claude) to help us manage the register and draft messages, and it processes the register for that purpose. We do not give the register to anyone else.
How long we keep it. We aim to remove or anonymise the personal details in entries for businesses that have closed, or where we have had no engagement for 36 months and we have no ongoing reason to keep the record. Our own copy of the register is checked each month for entries older than 36 months, and we remove the personal details in any it finds by hand; this is not yet automated. If a business asks us not to contact it, we keep a record of that so that we do not contact it again. The older copy held on our server is no longer updated; we remove details from it when you ask us to.
Your rights over this information. If you are named in, or your business appears in, this register you can ask us at any time to tell you what we hold, to correct it, to delete it, or to stop using it to contact you. Email
2.2b Media, Publisher and Other Business Contacts
From time to time we contact journalists, editors, website owners and other businesses to offer them our sold-price research, to ask whether they would cover or cite it, or to suggest a link to one of our pages. To do that we keep a short internal list of who we have contacted.
Where this information comes from. Publicly accessible sources only: the publication's or business's own website (a contact page, a byline, a staff list), and public professional profiles.
What we hold. The person's name and job title, the business they work for, the business email address or contact form we used, the date and subject of what we sent, and any reply. We record whether someone has asked us not to contact them again so that we do not.
Our lawful basis for this processing is legitimate interests (Article 6(1)(f) UK GDPR) - specifically our interest in bringing our research to the attention of people whose job is to report on or curate information of that kind. We have considered the impact on the individuals concerned. The information is about a professional role, it is taken from sources the person or their employer has published, it is never made public on our site, it is never sold or shared for others' marketing, and every message says plainly who it is from and how to tell us to stop.
We do not publish any of it. This list is internal.
How long we keep it. We aim to remove entries where the publication or business has closed, or where we have had no contact for 36 months. We do this by hand; it is not yet automated. Where someone has asked us not to contact them, we keep only the minimum needed to honour that.
Your rights over this information. If you are on this list you can ask us at any time what we hold, to correct it, to delete it, or to stop contacting you. Email
2.3 On-Site Messaging
If you send or receive messages through our enquiry system, we store the message content, timestamps, the identities of the sender and recipient, the sender's IP address, and where the sender came to the Site from. If you message a seller or landlord about their property and have a buyer profile, they can see the contact method you said you prefer. Messages that contain an email address, or words on our blocklist, are automatically held back: they are not delivered or shown to either person unless we release them. Messages are retained to provide a record of communications and to help resolve any disputes.
2.3a Rental Enquiries and Tenant Data
When a prospective tenant submits an enquiry about a rental property through our on-site messaging system, we collect the message content, the sender's identity (name and account details), and the timestamp. This data is used to deliver the enquiry to the landlord or letting agent who listed the property.
For private seller/landlord listings, the enquirer's personal contact details (email address and phone number) are not disclosed to the landlord. The landlord receives the message through our internal messaging system and must respond through the same channel. Our legal basis for delivering your enquiry is our legitimate interests in passing a genuine property enquiry to the seller or landlord you chose to contact.
For estate agent and letting agent listings, the enquiry form on the property page sends your name, email address, phone number (if you give it) and message to the agent by email, sent for us by Mailjet (see section 6). We keep a copy of the enquiry, with your IP address, so the agent can see their enquiries and so we can deal with any problem. Agent listings may also show the branch's phone number and email address; if you contact the agent that way, the call or email goes straight to them and we do not see or keep it.
When you use the enquiry form on an agent listing, you tick a box agreeing to your details being shared with the agent so that it can respond, so our legal basis for sending them is your consent. We also receive a copy of the enquiry email so that we can spot misuse, and if a listing has no agent email address the enquiry comes to us instead. If the agent replies to the enquiry email, the reply comes to a Domovita email address (handled through our Google Workspace email - see section 7) and we pass it on to you on the Site. We also email you to confirm your enquiry and, if the agent has not marked it as answered, up to three follow-up emails over the next 14 days. We record where you came to the Site from (for example a search engine or one of our adverts) with the enquiry.
Lead rating. We automatically give each enquiry to an agent a rating from 0 to 100, labelled Hot, Warm or Cold, and show it to the agent with your enquiry. It is worked out from your buyer profile if you have filled one in (how soon you plan to move, your position and your budget), how well your budget matches the property, whether you have saved properties or searches, how long your message is and whether you changed the standard wording, whether you gave a phone number, how many enquiries you have sent through the Site, whether you named preferred areas, and whether and for how long you have had an active account. If you are not logged in, your enquiry will be rated Cold. It helps the agent decide which enquiries to answer first; it does not stop your enquiry reaching the agent. Our basis is legitimate interests (helping agents handle enquiries). You can object to it (see section 9).
On-site messages are kept until both participants have deleted the conversation, and then for the retention period in section 8. Deleting a message removes it from your inbox immediately; a copy is then retained and is permanently deleted after a retention period (currently 365 days from when the message was sent) once both participants have deleted the conversation, and is kept longer only where required by law or to resolve a dispute. Deleting your account does not by itself delete your messages; if you ask us to erase your data (see section 9), messages you sent or received are deleted.
2.4 Saved Properties & Search Alerts
If you save properties to your favourites or set up search alerts, we store your preferences to provide these features. Search alerts include your chosen search criteria and email notification frequency.
2.5 Featured Listings & Payments
If you buy an optional featured listing (a paid promotion for one of your properties), payment is processed securely by Stripe. We do not store your full credit or debit card details on our servers. We keep a record of the transaction, including the Stripe customer and payment references, the amount, whether it was a one-off payment or a monthly subscription and its status, and the dates the promotion runs. If the featured slots for an area are full and you join the waiting list, we record your account, the property, the area and your place in the queue, and when we told you a slot was free. Please refer to Stripe's Privacy Policy for details on how they handle your payment information.
2.6 Analytics Data
We use Google Analytics 4 (GA4) to understand how visitors use our Site. GA4 collects data such as pages visited, time spent on pages, referral sources, approximate geographic location (city level), device type, browser type, and screen resolution. Google Analytics uses cookies to distinguish unique users and sessions, and loads only if you accept Analytics cookies in our cookie banner; you can withdraw at any time from our cookie preferences. Data is processed by Google and may be transferred outside the UK. For more information, see Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
2.7 Technical & Log Data
When you visit the Site, our servers automatically record your IP address, browser type, operating system, referring URL, pages visited, and timestamps. This data is used for security monitoring, abuse prevention, and rate limiting.
2.7a Operational Error Logs
To diagnose problems and keep the Site reliable, we automatically capture details of unexpected errors that happen in your browser or on our servers - for example a JavaScript exception or a PHP server error. Each entry records the error message, file and line, a short stack trace (capped at 4 KB), and the page URL with sensitive query parameters such as tokens and API keys redacted before storage. Your IP address and full browser User-Agent are not stored as plain values; they are converted into truncated, salted SHA-256 hashes used only to group repeated errors from the same source. The hashed IP address is also used to limit how many error reports one source can send. The exception is some records first created before 5 August 2026, which still hold the full browser User-Agent. We do keep the browser and operating system family (for example "Chrome / Windows") and, if you were logged in, your account number. Identical errors are deduplicated and counted rather than stored individually. The legal basis for this processing is legitimate interests (operating a secure, working Site). See section 8 for how long we keep these records.
2.8 Enquiry & Contact Forms
If you contact us directly via email, through the contact form on our Site, or via our support area, we collect the information you provide including your name, email address, enquiry category, and the content of your message. Requests made in our support area create a support ticket in our own system on domovita.co.uk; messages sent through the contact form, and emails, are handled through our email. We do not pass them to a third-party helpdesk provider. Messages sent through our contact form, our complaints form and our feedback form are stored with your IP address (and, for the contact and complaints forms, your browser details) to protect the forms from abuse, and are emailed to us. For the contact and complaints forms, we also email you an acknowledgement. Our basis for handling these messages is our legitimate interests in answering you and dealing with complaints. If you choose to make a feedback suggestion public, it is shown on our "You said, we did" page with the display name you give or, if you are logged in and leave that blank, your account name.
2.9 Conveyancing Quotes
If you ask for conveyancing quotes on our site, we collect your name, email address, phone number and current address, and the details of the property you are buying or selling: its price, postcode or address, tenure, whether you are a first-time buyer, whether you need a mortgage and how many mortgages you have to pay off. We also record your IP address, and when you agreed to United Legal Services Limited's online processing terms and to your details being sent to it.
With your agreement, we send these details to United Legal Services Limited (company number 04594095), the company that operates the panel of conveyancing firms, so it can obtain quotes for you. We tell it that you have not agreed to marketing by email or by phone. If you choose a firm, we pass your choice to United Legal Services Limited so the firm can contact you. We keep a record of your request, the quotes and the referral fee so we can show you your quotes, account for our fee and answer any query.
2.10 Agent Survey
If you answer the question on our agent survey page ("What do you want from a property portal?"), we collect your answer and, only if you choose to give them, your name, your agency and your email address. We do not link your answer to a Domovita account, even if you are logged in.
We also store your IP address with your answer. We use it only to stop abuse, such as repeated or automated answers, and it is deleted automatically within 30 days. Like any visit to the Site, your visit also appears in our security and server logs (see section 8).
When an answer arrives, we receive a copy by email with your answer and any name, agency and email address you gave, but not your IP address. You do not have to give your details. If you leave them blank we will not know who you are; the only difference is that we cannot reply to you.
2.11 Valuation Requests
What we collect. If you ask for a valuation or an online estimate (for example on our free valuation page or the estimate box on our sold-price pages), we collect your name, email address, postcode, the type of property, the number of bedrooms, whether you want to sell or let and when, and, if you give them, your phone number and a message. We also record your IP address, the estimate we showed you, where you came to the Site from (for example a search engine or an advert), and your account if you are logged in.
Why, and our lawful basis. If you ask for agents to contact you, we send your request to local estate or letting agents on our valuation panel. We do that only with your consent, which you give with the tick box on the form; the box says your details will be shared with up to 3 local estate agents (or, on the rental valuation form, up to 3 local letting agents). To ask for agents to contact you, you must give your name, email address, postcode, property type and when you want to sell or let, and tick the consent box; your phone number and message are optional. For an estimate only, your name is optional too. If you only ask us to email you an estimate, we do not send your details to any agent. We keep the record of your request, and use your IP address to protect the form from abuse, on the basis of our legitimate interests in running the service, preventing misuse and dealing with any query or complaint about a request.
Who receives it. Agents on our panel whose coverage includes your postcode district (the first part of your postcode, for example "SW1A"). At present a person at Domovita checks each new request before we first try to send it. We send it to up to 3 agents in total, including any re-offer after a decline: if an agent declines it, we may offer it to another agent who covers your area, automatically or by hand, but never so that more than 3 agents receive it. Each agent receives your name, email address, phone number (if you gave it), full postcode, property type, number of bedrooms, when you want to sell or let, the estimate we showed you and your message, so that they can contact you about a valuation. If no agent on our panel covers your area, we keep your request open for 14 days. If an agent covering your area has joined by then, we send it to them; if not, we tell you, and your details are not sent to any agent. How agents are chosen is explained on our fair rotation page and under "Automated decisions" in section 9. That page also lists recent requests by date (the day only, not the time), postcode district and the firms they went to, without your name or contact details. Our emails are sent through Mailjet (see section 6).
How long we keep it. About 2 years after the last activity on your request, we remove your details from our record (see section 8). Once an agent has your details, they hold their own copy; deleting our record does not delete theirs, so contact the agent directly as well if you want them to delete it.
2.12 Free Property Reports
What we collect. If you ask for a free property report, we collect the postcode and address of the property, your email address and, if you give it, your first name. We also record your IP address, a scrambled (hashed) form of your browser's identifying string rather than the string itself, the web address you came from, the agent's page if you came from one, and the report we produced for you.
Why, and our lawful basis. We use your email address to send you the report and keep a private link so you can open it again. We process this to provide the report you asked for, on the basis of our legitimate interests in providing it and in preventing misuse of the form. We do not send your report or your details to estate agents or partners.
Market updates (optional). The report form has a separate box, not ticked in advance, to receive new sold prices and market updates for the area about once a month. We send these only with your consent. Unless you are logged in and use your own account email address, we first email you a link to confirm, and send no updates until you click it. For this, Mailjet, which sends our emails (see section 6), holds your email address, your first name if you gave it, the address of the property as you entered it and its postcode district, and the page or agent you came from. Every update has an unsubscribe link.
Your email address and the property's postcode are needed to produce and send the report; your first name is optional.
Linking to your account. If you later confirm the same email address on a Domovita account, we link your earlier free reports, area reports and valuation requests made with that address to the account.
Conveyancing quotes. The report page also lets you ask for conveyancing quotes. Nothing is sent for that unless you fill in that form and agree to it - see section 2.9.
2.12a Paid Property Reports
What we collect. If you buy a full property report, we collect the postcode and, if you give it, the address of the property, your email address, and whether you ticked the box for market updates. If you are logged in, we link the purchase to your account. We record the price, the date you started the checkout, the date you paid, the date your link stops working, when we emailed you the report, and whether the payment was refunded. We also keep the report we produced for you.
Payment. Payment is taken by Stripe (see section 6). We do not see or store your card details. We keep the Stripe references for the checkout, the payment, the customer record Stripe creates and the payment notice Stripe sends us, so that we can match your payment to your report and deal with refunds and queries.
Why, and our lawful basis. We use these details to take your payment, send you the report and a receipt, and keep a private link so you can open the report again until the date shown in the email. This is necessary to perform our contract with you. We keep the record of the purchase afterwards to meet our legal obligations to keep accounting records (see section 8). We do not send your report or your details to estate agents or partners.
Market updates (optional). The checkout has a separate box, not ticked in advance, for sold prices and market updates for the area. It works in the same way as for free reports (section 2.12): unless you are logged in and use your own account email address, we email you a link to confirm first and send nothing until you click it; Mailjet then holds your email address and the postcode district. Every update has an unsubscribe link.
Your email address and the property's postcode are needed to sell you the report and send it to you; the address is optional.
Linking to your account. If you bought while logged out and later confirm the same email address on a Domovita account, we link the purchase to that account so it appears under "Your reports".
2.13 Property and Area Alerts
Besides the search alerts you can set up in your account (section 2.4), you can ask for email alerts without an account:
- Area and sold-price alerts: we collect your email address, the area you chose and your IP address.
- Alerts about similar homes (for example from a property page or the enquiry form): we collect your email address, the property you signed up from, the postcode district and type of home we use to find similar ones, where on the Site you signed up, your IP address, and your account if you are logged in.
Why, and our lawful basis. We send these alerts only with your consent, which you give by ticking the box on the form. If you are not logged in, or you use a different email address from your account, we first email you a link to confirm, and send no alerts until you confirm. We use your IP address to protect the forms from abuse, on the basis of our legitimate interests.
Who receives it. Your email address and the area or alert you chose are held by Mailjet, which sends our emails for us as our processor (see section 6). We do not give them to estate agents or anyone else.
Stopping alerts. Every alert email has an unsubscribe link. When you unsubscribe from an area alert, we remove you from all our area, sold-price and similar-homes alert lists and keep a scrambled form of your email address on a do-not-email list so that you are not added again by mistake. Search alerts in your account are managed in your account settings and have their own unsubscribe link.
2.14 Other Tools That Collect Your Details
- Area reports: if you ask for an area report, we collect your email address, the town or area, the page you asked from and your IP address, and email the report to you. If you also tick the box for area updates, we add you to that email list only after you confirm by email (unless you are logged in and use your own account email address); Mailjet holds the list for us (see section 6).
- Section 8 notice tool: this tool was withdrawn on 27 August 2026. We still hold the drafts made with it before then: the possession grounds and dates entered, the agent or branch if given, your email address if you gave one, and your IP address.
- Website compliance check: if you asked us to check a letting or estate agency website, we hold your name, email address, the website address, the results, when you gave your consent, your IP address and your browser details.
- Reporting a wrong sold price or a listing: if you tell us a sold-price record is wrong or report a listing, we hold your email address, your IP address, your account if you are logged in, the record or listing, and the reason and details you give, so that we can look into it and reply.
- Tools in your account: if you use My Home, the landlord portfolio, tracked properties or recent searches, we hold what you add or search for under your account - for example your home's address and the estimates we work out for it each month, the properties, dates and documents you add to a portfolio, the properties you track and the price when you started, and your recent search criteria.
We use the details in this section to provide the tool you used, on the basis of our legitimate interests. Area updates are sent only with your consent. My Home emails you when your home's estimate changes by 5% or more; every My Home email has a link to stop them. Apart from Mailjet sending our emails, we do not pass these details to anyone else. See section 8 for how long we keep them.
2.15 Signing In With Google, Apple, Microsoft or Facebook
If you sign in or register with Google, Apple, Microsoft or Facebook, that provider sends us your account ID with that provider, your name and your email address (and whether the provider has verified that address). We use them to create or find your Domovita account, and we keep the provider's account ID and, for some providers, an access token with your account so that you can sign in that way again. The provider knows that you signed in to Domovita. Our basis is contract (providing the account you asked for). This data is deleted with your account.
2.16 "Ask Domovita" and Plain-English Search
If you type a question into "Ask Domovita" on a property or area page, we send your question, with facts about that property or area, to Google's Gemini service to write the answer. If you type a search in plain English and we cannot work out what you mean ourselves, we may send the search text to Gemini too. We keep questions and answers in a cache so that the same question can be answered again without a new request; we do not yet delete these automatically. Please do not include personal details in a question. Our basis is legitimate interests (answering the question you asked).
2.17 Estate Agents: Valuation Panel and Listing Permissions
If an agent joins our valuation panel, we hold the contact name, email address and phone number given, the areas covered and the IP address used to sign up, and we record whether the agent opens and responds to each valuation request sent to it. Our public fair rotation page shows each panel firm's name, the areas it covers, the month it joined, how many requests it has received and when it last received one; where a firm is a sole trader, that is information about a person. If a person gives us permission to show listings from an agency's website, we hold their name, role, email address and IP address and a copy of what they confirmed. Our basis is legitimate interests (running the panel fairly and openly, and keeping evidence of permission).
2.18 Sold House Prices We Publish
Our sold-price pages show sales of homes in England and Wales from HM Land Registry's Price Paid Data, published under the Open Government Licence. Each record includes the address, the price and the date of sale, with details of the property such as its type and tenure. We did not get this from you. Because a sold price is shown against a specific address, it can be information about the people who bought or sold that home.
Our lawful basis is legitimate interests (Article 6(1)(f) UK GDPR). The interests are: helping people judge what a home is worth when buying, selling or checking an asking price, which is why the data is published as open government data; the interest of buyers, sellers and owners in comparing like-for-like homes; and our own commercial interest, because these pages are our main source of visitors from search engines and help keep the Site free for estate agents to list on. Area trends use averages. Next to a sold address, anyone can also ask for an estimate of that home's current value, which may be worked out from that home's own previous sale.
We keep these records for as long as we show sold prices on the Site. We do not use them to make automated decisions about anyone.
Your right to object. If a sale at your address is shown, you can object to us showing it, on grounds relating to your particular situation, by emailing
3. How We Use Your Data
We use your personal data for the following purposes:
To provide our services: displaying property listings, enabling on-site messaging between buyers and sellers, sending your enquiries to the agent or seller, processing featured listing payments, delivering search alerts and favourite property notifications, and verifying estate agent registrations via the Companies House API.
To pass valuation requests to agents: sending your request to local agents on our valuation panel when you ask for that, and emailing you about its progress (see section 2.11).
To send you reports and alerts you ask for: emailing you a free or paid property report and the private link to it, and sending area, sold-price and similar-homes alerts and market updates you have signed up for (see sections 2.12, 2.12a and 2.13).
To answer questions and show sold prices: answering "Ask Domovita" questions and plain-English searches (section 2.16) and showing HM Land Registry sold prices (section 2.18).
To communicate with you: sending email notifications about your listings (such as approval confirmations), property enquiries, search alert matches, favourite property changes, and important service updates.
To get you conveyancing quotes: sending the details you give us to United Legal Services Limited when you ask for quotes, passing on your choice of firm, and keeping a record of your request and our referral fee (see section 2.9).
To learn what estate agents want from us: reading agent survey answers to decide what to build, and replying about your answer if you gave us your email address (see section 2.10).
To improve our Site: analysing usage patterns through Google Analytics to understand how our Site is used and to improve user experience.
To ensure security: monitoring for fraudulent activity, enforcing rate limits, validating CSRF tokens, and protecting against spam and abuse.
To comply with legal obligations: retaining records as required by applicable UK law, responding to lawful requests from authorities, and maintaining records of consent.
4. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:
Contract: Processing necessary to provide the services you have requested under your account, including account management, signing in, property listings, on-site messaging, saved properties and search alerts in your account, and payments. Where a part of section 2 gives a different basis for something, that basis applies.
Legitimate Interests: Processing necessary for our legitimate business interests, such as security monitoring, fraud prevention, service improvement, and the lead rating on enquiries to agents - where these interests do not override your fundamental rights and freedoms.
Consent: Where you have given specific consent, such as opting in to area or similar-homes alerts or market updates, asking for your valuation request to be sent to local agents, accepting analytics or marketing cookies, or agreeing to your details being sent to United Legal Services Limited for conveyancing quotes. You may withdraw consent at any time. Withdrawing it stops further sharing but does not undo details already sent.
Legitimate interests (valuation requests and free reports): We keep the record of a valuation request or a free property report request, and the IP address sent with it, so that we can provide what you asked for, protect our forms from misuse and deal with any query or complaint about it (see sections 2.11 and 2.12).
Legitimate interests (conveyancing records): We keep the record of a conveyancing quote request so we can account for our referral fee and deal with any query or complaint about it.
Legitimate interests (agent survey): We use survey answers, and any details you choose to give, to understand what estate agents want from a property portal and to reply to you if you gave us your email address. We use your IP address only to protect the survey from spam and abuse.
Legal Obligation: Where processing is necessary to comply with UK law.
5. Cookies
Our Site uses cookies for the following purposes:
Essential cookies: Joomla session cookies that are necessary for the Site to function. These keep you logged in and enable security features such as CSRF protection. These cookies do not require consent as they are strictly necessary. If you choose to stay logged in ("Remember me"), we also store a key for your browser on our server, with a short code made from your browser's identifying string, so that we can recognise it next time.
Analytics cookies: Our own analytics script sets two cookies for Google Analytics (_ga, and _dv_ga_state_ followed by our Analytics ID) to distinguish unique visitors and track visits. These cookies are set only with your consent and expire after 2 years.
Microsoft Clarity cookies: Clarity records how our pages are used, including clicks, scrolling and mouse movement, and can replay a visit as a recording. Microsoft sets _clck (keeps the same Clarity ID for your browser, so later visits count as the same visitor) and _clsk (links the pages you view in one visit into a single recording). These load only if you accept Analytics cookies in our cookie banner. Microsoft does not publish how long they last. Clarity may also read or set cookies on Microsoft's own websites, which our cookie preferences panel cannot remove; our Cookie Policy lists them.
Marketing cookies: We use the Meta Pixel to measure our adverts on Facebook and Instagram. It loads only if you accept Marketing cookies in our cookie banner. It sets _fbp (a random ID for your browser, used to measure our adverts) and, only if you arrive by clicking one of our Facebook or Instagram adverts, _fbc (records that click). Meta does not publish how long they last.
Payment cookies: Stripe may set cookies during the checkout process to enable fraud detection and secure payment processing.
Support cookies: When you use our support area, a first-party functional cookie set by domovita.co.uk may be used to maintain your support session. No third-party support provider is involved.
For full details of the cookies we use and how to manage them, see our Cookie Policy. You can manage your cookie preferences through our cookie consent banner. You can also control cookies through your browser settings. Disabling essential cookies may prevent parts of the Site from functioning correctly.
6. Data Sharing
We do not sell your personal data to third parties. We share personal data with the following recipients:
Estate and letting agents: If you ask for your valuation request to be sent to agents, we send your name, contact details and property details to agents on our valuation panel who cover your postcode district (up to three in total - see section 2.11 and our fair rotation page), so they can contact you about it. If you send an enquiry about an agent's property, we email your name, email address, phone number (if you give it) and message to that agent, and show the agent a lead rating for the enquiry (see section 2.3a). Once an agent has your details, it holds its own copy and is responsible for how it uses them.
Stripe: Payment data is shared with Stripe to process featured listing payments and paid property reports. Stripe acts as an independent data controller for payment information.
Google: Analytics data is shared with Google through Google Analytics 4 to provide website usage statistics. Google also hosts our email (Google Workspace, section 7), answers "Ask Domovita" questions (section 2.16), shows maps on property pages, search results and other pages (when a map loads, Google receives your IP address and browser details), and handles "Sign in with Google" (section 2.15).
Anthropic and LinkedIn: Anthropic's Claude, an AI assistant service, helps us manage our internal register of agent businesses and draft messages, and approaches we make on LinkedIn go through LinkedIn (section 2.2a).
Sign-in providers: If you sign in with Apple, Microsoft or Facebook, that provider confirms who you are to us (section 2.15).
Meta (Facebook): We use the Meta Pixel to measure the performance of our advertising. Where you consent to marketing cookies, it sets a _fbp cookie (and a _fbc cookie if you arrive by clicking one of our Facebook or Instagram adverts) and shares limited event data (such as pages viewed) with Meta Platforms Ireland Ltd, which acts as a joint controller for that data. See Meta's privacy policy.
Microsoft (Clarity): We use Microsoft Clarity to understand how visitors use the site. Where you consent to analytics cookies, Clarity records page interactions (clicks, scrolling and mouse movement) and sets _clck and _clsk cookies. Clarity masks text input by default. See Microsoft's privacy statement.
Mailjet: Email - transactional (account, enquiry, valuation and report emails) and any alerts or updates you have signed up for - is sent through Mailjet, acting as our processor. Mailjet also holds the email addresses on our alert and update lists. (Brevo, named here until 15 September 2026, stopped being used on 16 August 2026.)
Cloudflare: Pages and property images are delivered through Cloudflare's content delivery network, and property images are stored on Cloudflare R2 cloud storage.
Companies House: We query the Companies House API in two situations. When an estate agent applies for verification, we look up the company registration number they provide - only the company number is sent. Separately, we use the Companies House public register to confirm company details, company status and registered officers for the agent businesses in our internal register (see section 2.2a).
HM Land Registry: Our sold house prices come from HM Land Registry's published Price Paid Data (see section 2.18). We do not send HM Land Registry any personal data about you.
United Legal Services Limited: If you ask for conveyancing quotes and agree to it, we send your details to United Legal Services Limited (company number 04594095), which operates the panel of conveyancing firms (see section 2.9). Our agreement with it says each of us is a separate data controller for the personal data we handle. United Legal Services publishes its privacy information at utdgroup.com/policies/privacy. The firm you choose will also handle your details as your conveyancer.
Affiliate networks (Awin and CJ): Some of the "Ad" cards on the Site link through an affiliate network, so that the partner can tell the visit came from Domovita and pay us a commission. The networks are Awin, which our current cards use, and CJ, which we may also use (CJ is operated in the UK by Epsilon International UK Ltd). When you click one of these cards, the network records the click and sets its own cookies on its own website, not on domovita.co.uk. As with any link, your browser tells the network which page you clicked from. We do not send the networks your name, email address or anything else you have given us. CJ handles this click data as a separate data controller. See Awin's privacy notice and CJ's services privacy policy, and section 3.6 of our Cookie Policy for the cookies involved.
Law enforcement: We may disclose personal data if required to do so by law or in response to valid legal requests from UK authorities.
7. Data Storage & Security
Our website and its database run on a server in the United Kingdom; pages and images are delivered through Cloudflare's network, which may serve cached copies from data centres outside the UK. We implement appropriate technical and organisational security measures to protect your personal data, including encrypted connections (HTTPS/TLS), hashed passwords, prepared database statements to prevent SQL injection, CSRF token validation, rate limiting, and access control through Joomla's ACL system.
Property images stored on Cloudflare R2 may be cached and served from Cloudflare's global network of data centres, which may include locations outside the UK (see "Transfers outside the UK" below).
Google Analytics data is processed by Google and may be transferred to and stored on servers outside the UK (see "Transfers outside the UK" below).
Email. Our email accounts are hosted by Google (Google Workspace), so emails between you and us are processed by Google, which may process them outside the UK. The Site's automated emails are sent through Mailjet, which says it stores the personal data it holds in data centres in the European Union, on Google Cloud in Frankfurt (Germany) and Saint-Ghislain (Belgium) (Mailjet: where is my personal data stored?).
Transfers outside the UK. Some of the services named in section 6 and above (for example Google, Cloudflare, Microsoft, Stripe, Mailjet and the sign-in providers) may process your personal data outside the UK. UK law allows such a transfer only if it "is approved by regulations under Article 45A that are in force at the time of the transfer", "is made subject to appropriate safeguards (see Article 46)", or "is made in reliance on a derogation for specific situations (see Article 49)" (UK GDPR Article 44A(2)). We are confirming which of these applies to each service. You can ask us at any time, at
8. Data Retention
We retain your personal data only for as long as necessary for the purposes set out in this policy. Where we say "about 2 years" below, the 2 years run from the last activity on the record (for example the last time it was used, read, answered or sent); our clean-up runs weekly and works through older records in batches, so a record can stay for a short time after 2 years.
Account data: Retained for as long as your account is active. If you delete your account, your account details are removed and your property listings as a private seller enter a grace period (default 30 days) before permanent deletion. If you are an estate agent, listings that belong to your branch stay with the branch, and other listings you created are taken offline and held until we reassign or remove them. Deleting your account does not by itself delete everything else linked to you, such as messages, valuation requests, report requests or alert sign-ups; to have those deleted too, ask us to erase your data (see section 9).
Property listings: Retained for as long as the listing is active or until the property owner removes it. Unpublished or expired listings may be retained for a reasonable period for record-keeping purposes.
Messages: Retained for as long as at least one participant has not deleted the conversation from their inbox. Where both parties have deleted a conversation, messages are retained until 365 days after the date they were sent to allow investigation of abuse reports and to comply with our legal obligations. After this retention period, fully deleted messages are permanently purged.
Enquiries to agents: We keep our copy of an enquiry you send to an agent from a property page, with your IP address, for about 2 years after the last activity on it (when it was sent, read or answered, or the last follow-up email). We then remove your name, email address, phone number, message and IP address from it; the agent's enquiry counts and response times stay. If you ask us to erase your data sooner (see section 9), we remove the same details then.
Valuation requests: We keep the record of your request, with your IP address, for about 2 years after the last activity on it (including the last time an agent was sent, opened or responded to it). We then remove your name, contact details, message and IP address and shorten the postcode to its district, as we do if you ask us to erase your data sooner (see section 9). We keep the rest of the record of the request (such as the property details, which agents it went to and any internal note we made about it), so that the figures on our fair rotation page stay accurate. Agents who received your request keep their own copy (see section 2.11).
Free property reports: We keep your report request, with your IP address, so that your private link keeps working, for about 2 years after you asked for it (or after we last sent you a correction to it). We then delete it, and the private link stops working. If you also signed up for market updates and our records show you are still subscribed, we instead delete the report itself and shorten the postcode to its district, but keep your email address, IP address, the date, where you came to the Site from and the fact that you opted in, as our record of your consent; we delete that about 2 years after you unsubscribe.
Alert sign-ups and area report requests: While you are signed up to an alert or to area updates, we keep your sign-up record, with your IP address, as our record of your consent. Once our records show you have unsubscribed (for example with the unsubscribe link in an alert email, or because you asked us to erase your data), or for a similar-homes alert you never confirmed or that has ended, we delete the record about 2 years after the last activity on it (when you signed up, the last alert we sent, or when you unsubscribed). An area report request without a sign-up to updates is deleted about 2 years after you made it. Mailjet keeps your address on our lists until you unsubscribe or we remove it.
Paid property reports: If you start a checkout but do not pay, we delete the record about 30 days after you started it. Once you have paid, the record of your purchase, including the report, is a payment record and is kept as set out under "Payment records" below. Your private link stops working on the date given in your email; a refund does not stop it working before then.
Payment records: Retained for 6 years from the end of the last company financial year they relate to, or longer where the gov.uk rules for company records require it (for example, if HMRC has started a compliance check into our Company Tax Return).
Analytics data: Google Analytics data is retained according to Google's data retention settings. We have configured GA4 to retain user-level data for 14 months.
Conveyancing quote requests: We keep the record of your request for as long as we need it to account for our referral fee and to deal with any query or complaint. You can ask us to delete it at any time (see section 9).
Agent survey: The IP address stored with your answer is deleted automatically within 30 days. We keep your answer, and any name, agency or email address you gave, for as long as we use the answers to plan Domovita. You can ask us to delete them at any time (see section 9).
Other tools (section 2.14): Section 8 notice drafts are deleted about 2 years after they were made. For website compliance checks, about 2 years after the last activity on the check we remove your name, email address, IP address and browser details, and keep the results of the check. For reports about a listing, about 2 years after we made the report or dealt with it we remove your email address, IP address, the details you gave and the link to your account. Tools in your account are kept until you remove them or ask us to erase your data.
Sold-price correction reports and agent records (sections 2.14 and 2.17): We keep reports of a wrong sold price, valuation panel records and records of permission to show listings, with any IP address, until you ask us to delete them. We do not yet delete them automatically after a set period.
Remember-me keys, support tickets and accounts never signed in to: we have not yet set a fixed period for these. You can ask us to delete them at any time (see section 9).
Backups: We keep backup copies of the website and its database for up to about two weeks. We may also keep a copy for a limited time while testing changes to the site. If we delete your data, it stays in a backup or copy until that is deleted.
Contact, complaint and feedback forms: Feedback and suggestions are deleted by a weekly clean-up once they are more than 365 days old. For messages sent through our contact and complaint forms, about 2 years after the last activity on them (when you sent them, or when we last read, answered, acknowledged or resolved them) we remove your name, email address, message or complaint details, IP address, browser details and the link to your account. For a complaint, we keep its type, its status and the record of what we decided.
Account activity log: Our website records log-ins, failed log-ins, log-outs, password resets, registrations and changes to accounts, each with the IP address used. These records are deleted automatically after 365 days. They are not removed earlier when an account is deleted or when you ask us to erase your data, because we keep them for security and fraud prevention.
Agent checks: The note of the checks we made on an estate agent business (section 2.1) is kept with the account, and is deleted about 2 years after the latest of when it was written or updated and the account's last sign-in. It is not removed earlier when an account is deleted or when you ask us to erase your data, because we keep it for security and fraud prevention. The full report of the checks is kept on our own computer; we do not yet delete it automatically.
Sign-up IP address: When you register, the IP address you registered from is saved as a note on your account. The note is deleted about 2 years after the latest of when it was saved and the account's last sign-in. It is not removed earlier when an account is deleted or when you ask us to erase your data, because we keep it for security and fraud prevention.
Website firewall records: Our website firewall records blocked or suspicious requests (the IP address, the page requested, the time and the reason) and keeps a list of IP addresses it has blocked, some permanently. Each record of a request is deleted about 2 years after it was made. An IP address stays on the block list while the block lasts; the record of a past block is deleted about 2 years after the block ended.
Cookie choices: When you make a choice in our cookie banner, we record the choice, the time and your IP address, as a record of your consent. Each record is deleted about 2 years after you made the choice. When you create an account, we also keep a record that you agreed to us storing your account details, with the time, your IP address and your browser details. We keep your current record for as long as your account exists; a record that has been replaced or withdrawn, or that belongs to a deleted account, is deleted once it is about 2 years old.
Website error log files: Our website's error log files can include IP addresses. A new file is started each month and only the previous month's file is kept, so an entry is kept for up to about two months.
Web server access logs: Our web server records each request it receives (the IP address, the page requested, the date and time, browser details and the referring page) in a log file started each day. Each day's file is kept for 12 months and then deleted automatically.
Operational error records (section 2.7a): A record is due for deletion 90 days after it was first recorded; if the error is still happening, a new record is started. The clean-up runs only now and then, as new error reports come in, rather than on a fixed schedule, so some records are kept longer than that.
9. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
Right of access: You can request a copy of the personal data we hold about you. You can submit a Subject Access Request through the privacy request form on our Site or by emailing us.
Right to rectification: You can ask us to correct any inaccurate or incomplete personal data. You can also update most of your information directly through your account settings.
Right to erasure: You can request that we delete your personal data ("right to be forgotten"). You can submit a deletion request through the privacy request form on our Site. Please note that we may need to retain certain data to comply with legal obligations. An erasure request does not remove our account activity log (kept for 365 days) or the internal notes on your account (the IP address you registered from and, for estate agents, the note of our checks on the business). We keep these for security and fraud prevention, for the periods in section 8.
Right to restrict processing: You can ask us to restrict the processing of your personal data in certain circumstances.
Right to data portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format.
Right to object: You can object to processing based on legitimate interests. Google Analytics runs only with your consent, which you can withdraw in our cookie preferences.
Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time. This includes unsubscribing from alerts and updates (via the unsubscribe link in alert emails, or your email program's unsubscribe button) and managing your cookie preferences.
To exercise any of these rights, please email
Automated decisions. We do not make decisions about you based solely on automated processing that have a legal or similarly significant effect on you. Some things on the Site are automated: valuation requests are shared with agents covering the property's postcode district in a fair rotation (explained on our fair rotation page), property estimates are calculated automatically, enquiries to agents are given an automatic lead rating (section 2.3a), and messages containing an email address or blocked words are automatically held back (section 2.3). If you think an automated outcome has affected you, contact us at
10. Children's Privacy
Our Site is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to remove that information.
11. Email Communications
We send transactional and service emails related to your use of the platform, including property enquiry notifications, listing approval updates, search alert matches, and favourite property change alerts. Alert and update emails include an unsubscribe link. Transactional emails (such as payment confirmations or account notifications) cannot be unsubscribed from as they are necessary for the service.
12. Third-Party Links
Our Site may contain links to external websites, such as estate agent websites or property-related resources. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal data.
13. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last updated" date. If we make significant changes that affect how we process your personal data, we will notify you by email or through a notice on our Site.
14. Complaints
If you think we have not handled your personal data in line with data protection law, you have the right to complain to us under section 164A of the Data Protection Act 2018. You can use our complaints form (choose "My personal data"), email
You also have the right to complain to the Information Commission under section 165 of the Data Protection Act 2018. The Information Commission (ICO) can be contacted at:
Website: https://ico.org.uk
Telephone: 0303 123 1113
Post: Information Commission’s Office, 4th Floor, No.3 Circle Square, 5 Hawkshaw Street, Manchester, M1 7BL
15. Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please contact us:
Email:
Website: https://domovita.co.uk
16. Energy Performance Certificate (EPC) Data
16.1 What EPC Data We Collect and Display
We retrieve Energy Performance Certificate (EPC) data for England and Wales from the government's energy performance of buildings data service, run by the Ministry of Housing, Communities and Local Government (get-energy-performance-data.communities.gov.uk).
We use this data to provide energy efficiency information for properties listed on our site, helping visitors make informed decisions when buying or renting homes.
16.2 What Information EPCs Contain
EPC data includes:
- Property addresses
- Energy efficiency ratings (A-G scale)
- Estimated annual energy costs
- CO2 emissions data
- Property characteristics (size, construction type, heating system)
- Energy improvement recommendations
- Certificate dates and validity periods
EPCs do not contain personal contact information such as names, phone numbers, or email addresses of property owners or occupiers.
16.3 Our Legal Basis for Processing EPC Data
We process EPC data under Legitimate Interest (Article 6(1)(f) UK GDPR):
- Property portals have a legitimate interest in displaying publicly available energy efficiency data
- Homebuyers and renters need this information to make informed property decisions
- The government publishes this data for reuse, including to help people understand the energy efficiency of homes for sale or rent
16.4 How We Store EPC Data
We keep EPC data we have fetched in a cache in our database, to improve website performance and reduce unnecessary requests to government servers. A weekly clean-up deletes anything in the cache more than 30 days old, so cached data is kept for between 30 and about 37 days.
Cached EPC data is:
- Retrieved via secure HTTPS connections
- Stored on our server in the UK
- Never sold
EPC information is also kept outside the cache where you use it: in a free or paid property report it is stored with your report request or purchase, which includes your email address (see sections 2.12, 2.12a and 8), and in My Home and the landlord portfolio the rating and certificate details are kept with your account (see section 2.14).
16.5 Your Rights Regarding EPC Data
The government says address-level EPC data is personal data (MHCLG guidance), so your rights in section 9 apply to the EPC information we show for an address, and you can use them by contacting us.
- EPCs are produced by accredited energy assessors and held on the government's register, run by the Ministry of Housing, Communities and Local Government (MHCLG). You can look up a certificate with the Find an energy certificate service.
- We do not create, change or delete EPC records - we only display what the register publishes.
If you have concerns about how we display EPC data on our website, please contact us at
16.6 Data Source Attribution
EPC data is published by the Ministry of Housing, Communities and Local Government (MHCLG). Fields other than the address and postcode are licensed under the Open Government Licence v3.0. The address data contains Ordnance Survey and Royal Mail data, used with their permission for purposes related to the energy performance of buildings (licensing restrictions); Ordnance Survey and Royal Mail Group Limited reserve all their respective copyright, database rights, trademarks and other intellectual property rights.
Contains HM Land Registry data © Crown copyright and database right 2021. This data is licensed under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0.
17. Advertising and affiliate links
Some pages on Domovita - particularly our moving-journey guides, such as "Setting up your new home" - include links to third-party partners who provide services movers, landlords and sellers often need, for example broadband, home retail, home emergency insurance, and ordering EPCs and safety certificates. Some of these are paid affiliate links.
17.1 How we label them
Affiliate and partner links are advertising, and we make this obvious. Each is shown with a clear "Ad" label and a short plain-language note, in line with the Advertising Standards Authority (ASA) and the CAP Code. We keep these links visually separate from, and subordinate to, the property and material information on a listing.
17.2 How we are paid
If you click an affiliate link and go on to buy or sign up with that partner, the partner pays Domovita a commission. You do not pay Domovita anything. We do not set our partners' prices, so we cannot promise that the price you get through our link is the same as going to the partner directly. You are always free to go to any provider directly, and we encourage you to compare. Commercial relationships never influence our organic search results, rankings, or editorial content.
17.3 Your data stays with you
We use a "click-out" model. When you follow an affiliate link you leave Domovita and complete any enquiry or purchase on the partner website, under their own terms and privacy policy. We do not collect, hold or pass on your personal, financial or risk details for these services - we simply pass on the click. If the card goes through an affiliate network (Awin or CJ), that network also records the click - see section 6. The partner is the data controller for anything you give them. Our conveyancing quotes page works differently, because we send your details to the panel operator - see section 2.9.
17.4 Insurance links
Where we link to a seller of insurance, we only pass you through to its own website. We do not give financial or insurance advice, assess your needs, or collect risk or affordability information. Any advice, quotation or application is provided by that firm on its own website. You can check how a firm is regulated on the Financial Conduct Authority's register.
Last reviewed: 27 October 2026.