Featured Listings
An optional, paid way to give a listing extra, clearly-labelled visibility. Featuring is entirely optional - listing on Domovita is free for agents and organic search ranking cannot be bought. A featured slot adds clearly-labelled extra exposure on top.
What is a Featured Listing?
Featured listings receive:
- A "Paid promotion" label on property cards
- Top placement in search results (appear before regular listings)
- Homepage carousel inclusion (homepage featured only)
- Town page priority (top of local area searches)
Featured Types
1. Area Featured
- Scope: Featured in the postcode area where the property is located
- Slots: Each area has a cap on featured slots so ordinary listings are never crowded out - live availability is shown on the Feature This Property page
- Best for: Competitive local markets, or giving a listing extra visibility
2. Homepage Featured
- Scope: Featured sitewide plus the homepage carousel
- Slots: A fixed number - live availability is shown on the Feature This Property page before you pay, and you can join the waiting list if all slots are taken
- Best for: Higher-value properties and longer marketing campaigns
Pricing and Billing Options
Both featured types can be purchased either way:
- Monthly: An auto-renewing subscription you can cancel at any time - featured status runs to the end of the period you have paid for
- One-off: A single payment covering 1 to 12 months, which simply expires at the end - nothing to cancel
Prices are set per area and can change, so the current price for your property's area - and the live slot availability - are always shown on the Feature This Property page before you pay. Payment is taken by Stripe secure checkout and receipts are emailed automatically. Nothing here is ever mandatory: featuring is an optional extra on top of free listing.
Featuring a Property
- Navigate to My Properties
- Find the property you want to feature
- Click "Feature This Property"
- Choose the featured type (Area or Homepage) and billing option (monthly or one-off)
- Review the price and duration shown
- Complete the Stripe checkout
- The featured badge appears within a couple of minutes of payment
While you are in checkout the slot is reserved for you for about 35 minutes, so it cannot be taken by someone else mid-payment.
Slot Capacity System
- Each area has a cap on featured slots, so ordinary free listings are never crowded out
- First-come, first-served allocation
- If all slots are full, you can join the waitlist
- When a slot frees up, the person at the front of the waitlist is emailed and the slot is held for them - for 24 hours at present; the email gives the exact deadline. If they do not take it, the hold can pass to the next person in the queue, and after that the slot opens to everyone
Managing Featured Listings
- Go to Branch Management → Featured Listings
- See all properties with active featured status
- View expiry dates (one-off purchases) or the next billing date (monthly)
Cancelling a Monthly Featured Subscription
- Go to Branch Management → Featured Listings
- Find the property and click "Manage Subscription"
- You are taken to the Stripe customer portal - click "Cancel Subscription"
- Featured status remains until the end of the period you have already paid for
Note: Cancelling stops future renewals; it does not refund the current period. One-off purchases need no cancellation - they expire automatically.
Featured Listing Best Practices
Choose the Right Properties
- High-value homes: Where the featured cost is small relative to the sale price
- Slow-moving stock: Give older listings a visibility boost
- Competitive areas: Stand out in saturated markets
- New listings: Get fast traction with immediate visibility
Optimise for Maximum Impact
- Professional photos: Featured listings get more scrutiny - use your best images
- Compelling title: Make the headline grab attention
- Complete description: Buyers expect detailed information on featured listings
- Accurate pricing: Overpriced featured listings waste money
Timing
- Launch with featured: New listings benefit most from an initial boost
- Seasonal: Feature during peak buying seasons (spring/autumn)
- Plan the window: Align a one-off featured period with open houses or a price reduction
Measuring Impact
Track these metrics:
- Views: compare the period before and after featuring
- Enquiries and favourites: indicators of genuine buyer interest
- Time to sale: compare with similar listings of yours that were not featured. We have no evidence that featured listings sell faster - results depend on the property, pricing and market conditions
Common Questions
"Can I feature multiple properties at once?"
Yes! You can have multiple area featured and/or homepage featured listings, subject to slot availability.
"What happens if I unpublish a featured property?"
Featured status remains but has no effect while unpublished. Re-publishing reactivates the featured placement (if still within the paid period).
"Can I get a refund if the property sells quickly?"
One-off purchases are not refunded once live. For monthly subscriptions, cancel to stop the next renewal - the current period runs to its end.
"What if a renewal payment fails?"
Stripe retries the payment automatically. If the subscription ends unpaid, the featured status is removed. You can update your card in the Stripe customer portal to keep it active.
"Do featured listings guarantee more sales?"
No. Featured status places your listing in more prominent positions, but we do not promise more enquiries or a sale. Results depend on the property, pricing, and market conditions.
Troubleshooting
"Payment succeeded but featured badge not showing"
- Wait 5 minutes for webhook processing
- Refresh your browser (Ctrl+F5)
- Check the property is published (not unpublished)
- Contact support with your payment reference
"Cannot feature - 'slot limit reached'"
- All featured slots for that area (or the homepage) are full
- Join the waitlist - when a slot frees up and you are at the front of the queue, it is held for you and we email you the deadline
- Slots also free up naturally as other featured periods expire
"Subscription cancelled but still being charged"
- Check the cancellation email from Stripe
- Verify the cancellation in the Stripe customer portal
- Contact support immediately with the transaction details